Event type
Thursday 26th September at 10:30am UK time
Organisation HdK

Culture segments: Refining your website user journeys

In this free webinar, we will explore how to use your audience culture segments to improve your website user journeys.

Understanding your audiences and tailoring their website user journeys can pay dividends when it comes to engagements and conversions. 

In this session, on Thursday 26th September at 10:30am UK time, we will explore the topic of audience culture segments, and how to use them to refine your website user journeys. Including:

  • An overview of the various culture segments – MHM and Audience Agency
  • Segmentation roleplay – an exercise for understanding your organisation’s audience and the culture segments they fall in to 
  • How to action your learnings

Throughout the webinar, we will be welcoming questions from participants to ensure you are able to get the best possible information for you and your organisation. We will also include a dedicated Q&A session at the end of the webinar.